FAQs
Have you worked with businesses in my industry before?
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I have worked with businesses across a wide range of industries including finance, construction, healthcare, retail, hospitality, tradespeople, SaaS, charities, and a range of professional services. Whatever your business, I can help.
Do you handle technical SEO, or just content?
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I do provide technical SEO. I can help optimize your website from end-to-end, including back-end technical requirements, CMS management, and front-end user-facing content.
How often will I receive reports, and what will they include?
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Reports are provided on a monthly basis. These will include a range of website user metrics, conversions, and search performance changes, as well as an accompanying summary with any highlights or challenges for the prior month, significant Google algorithmi or industry related changes.
How do you measure success, and what KPIs do you track?
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KPIs and conversion tracking can be added for just about anything: phone calls, emails, contact form submissions, live chat, whatever is important to your business.
How do you structure your pricing (retainer, project-based, hourly)?
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A monthly retainer is standard, this is the best approach to keep up with the evolving nature of organic search and AI/LLMs.
Is there a minimum contract period?
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No long term contract is required. Services are provided on a month-to-month, just requiring 14 days' notice for any changes.
What is a realistic timeline to see results?
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Growing organic traffic means 'playing the long game', you will not see results in a week. While no long term contract is required, I recommend a minimum of 3-6 months. Ultimately, my goal is to retain you as a client for many years, and provide YoY results for the long-term growth of your business.
Will I have access to my own Analytics for transparent reporting?
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Yes. If you have existing Analytics and Search Console profiles for your website reporting, we will use these. If you don't have these, I can set them up for you and provide full access.
Can you provide a "one-off" optimization?
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In some cases this may be appropriate, yes. If you have a very dated, or technically limited website, a one-off audit and project to implement current fundamentals and best practices can be done to elevate your website. (For optimal long term results, though, an ongoing campaign should be considered.)
Do you also handle content creation, or just technical optimisation?
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I can handle content creation, with some exceptions. Content regarding legal advice, medical advice, or other sensitive topics will need to be provided by a qualified professional. I cannot provide content on these subjects.
Will you be doing the work, or outsourcing it?
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I will be doing the work. When engaging my services, you are hiring me. In specific cases, some speciality tasks may involve engaging a third-party, but your overall optimization services will not be outsourced.
