"WebPage" schema

WebPage is the foundational schema.org type used to describe an individual page on a website. It tells search engines what kind of page it is and provides structured metadata about its content, authorship, and context within the site.

When to use it

Use WebPage (or one of its subtypes) when no more specific type fits. If a page is an article, product, or FAQ, use those more specific types instead — but WebPage is appropriate for general informational pages, "About" pages, landing pages, and similar content.

WebPage has several specialised subtypes worth noting:

• AboutPage – company/about pages
• ContactPage – contact pages
• CollectionPage – category or archive pages
• ItemPage – pages dedicated to a single item
• ProfilePage – user/author profile pages

Key properties

• name – the page title
• url – canonical URL
• description – short summary
• datePublished / dateModified – publication and update timestamps
• author / publisher – who wrote/published the content
• breadcrumb – the breadcrumb trail (usually a BreadcrumbList)
• mainEntity – the primary thing the page is about
• primaryImageOfPage – the main image
• inLanguage – content language (e.g. en-AU)
• lastReviewed – when content was last fact-checked

Example (JSON-LD)

{
  "@context": "https://schema.org",
  "@type": "WebPage",
  "name": "About Our Agency",
  "url": "https://example.com.au/about",
  "description": "Learn about our digital marketing team and approach.",
  "inLanguage": "en-AU",
  "datePublished": "2025-03-12",
  "dateModified": "2026-04-01",
  "publisher": {
    "@type": "Organization",
    "name": "Example Agency"
  }
}

SEO value

WebPage markup doesn't produce visible rich results in the same way that types like Product, Review or AggregateRating do, but it strengthens entity understanding, supports breadcrumb display, and provides a structured wrapper for properties like mainEntity, author, and dateModified that influence how Google interprets and displays the page in search.

Schema

Disclaimer: All information contained herein is for informational purposes only. It is not advice or instructional.