"termsOfService" schema

Last updated 17 June 2026 2 min

termsOfService is a property that links from a schema entity (typically Organization or LocalBusiness) to a URL containing the formal terms governing use of the entity's service or product.

It's a small, easy-to-add property that contributes to entity completeness and acts as a declarative trust signal.

Where it can be applied

termsOfService can be added to schema types including:

Organization
LocalBusiness
WebApplication
SoftwareApplication
Service

In practice, it's most often included as part of Organization markup on the homepage or About page.

Example (JSON-LD)

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Example SaaS",
  "url": "https://example.com.au",
  "termsOfService": "https://example.com.au/legal/terms"
}

SEO value

termsOfService doesn't produce a rich result in Google. Its value is in:

Entity completeness – signals to Google that your business is a fully formed, legitimate entity
Trust signals for AI search – LLMs and AI Overviews increasingly weight signals of legitimacy and accountability
Crawlability – ensures search engines find and associate the canonical ToS document with your entity rather than having to infer it

Best practices

Use a stable, indexable URL — don't link to PDF-only versions if avoidable
Keep the linked page genuinely a terms of service document, not a marketing page with a trivial mention of T&Cs at the bottom
Apply once on the canonical Organization declaration rather than on every page

Disclaimer: All information contained herein is for informational purposes only. It is not advice or instructional.