"Person" schema

Person schema describes an individual — typically an author, business owner, contributor, or public figure. It's a foundational entity type that's increasingly important for E-E-A-T signals (Experience, Expertise, Authoritativeness, and Trustworthiness).

When to use it

• Author markup – on blog posts, articles, and reviews
• Author bio pages – dedicated profile pages for content contributors
• Team/staff pages – especially when team members have credentials worth highlighting.
• Public figures – any page profiling a notable person

Don't use Person for fabricated authors. Google has been increasingly clear that authentic, verifiable authorship is part of how it evaluates content quality.

Key properties

• name – full name
• givenName / familyName – split name components
• jobTitle – role
• description – short bio
• image – portrait
• url – author bio page or personal website
• worksFor – the Organization they work for
• alumniOf – educational background
• knowsAbout – topics of expertise
• hasCredential – formal qualifications (uses the EducationalOccupationalCredential type)
• sameAs – authoritative profile links (LinkedIn, ORCID, Wikipedia, professional bodies, social media)

Example (JSON-LD)

{
  "@context": "https://schema.org",
  "@type": "Person",
  "name": "John",
  "jobTitle": "SEO Consultant",
  "description": "SEO consultant with 10+ years' experience in digital marketing.",
  "image": "https://example.com.au/images/john.jpg",
  "url": "https://example.com.au/authors/john",
  "worksFor": {
    "@type": "Organization",
    "name": "Company Name",
    "url": "https://companyname.com.au"
  },
  "knowsAbout": [
    "Search engine optimisation",
    "Technical SEO",
    "Local SEO",
    "Content strategy"
  ],
  "sameAs": [
    "https://www.linkedin.com/in/example",
    "https://twitter.com/example"
  ]
}

SEO value

• Strengthens E-E-A-T signals when used as the author in Article markup
• Links the author to external profiles that help establish real-world identity
• Helps Google build a unified author entity across sites and platforms
• Increasingly relevant for AI Overviews and other generative search surfaces that value authoritative attribution

Best practices

• Link author markup to a real, populated bio page on your site
• Use sameAs to point to genuinely authoritative profiles — LinkedIn, professional registries, published works
• Include credentials and topics of expertise when relevant (especially for YMYL content)
• Keep author images, bios, and titles consistent across the site and external profiles

Schema

Disclaimer: All information contained herein is for informational purposes only. It is not advice or instructional.