"Organization" schema

Organization schema describes a company, agency, non-profit, school, or any formal group. It's one of the key schema types for establishing entity identity — it tells search engines what your business is, where to find authoritative information about it, and how it connects to other entities.

Organization has many subtypes including LocalBusiness, Corporation, EducationalOrganization, NGO, and OnlineBusiness. Use the most specific subtype that fits.

When to use it

Organization markup can be placed on the homepage or the About page — it does not need to be included on every page, site-wide.

For local businesses with a physical address and customer-facing storefront, use LocalBusiness (a subtype) instead, which adds properties like openingHours, priceRange, and geo.

Key "Organization" schema properties

• name – legal or trading name
• legalName – formal registered name (if different)
• url – primary website URL
• logo – an ImageObject or URL to the logo
• description – short company description
• address – PostalAddress object
• contactPoint – one or more ContactPoint entries (phone, email, type)
• sameAs – authoritative links (Wikipedia, LinkedIn, social media profiles, etc.)
• founder / foundingDate – company origin
• numberOfEmployees
• taxID / vatID / iso6523Code – jurisdiction-specific identifiers (in Australia, ABN can go in identifier or taxID)

Example (JSON-LD)

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Company Name",
  "url": "https://companyname.com.au",
  "logo": "https://companyname.com.au/logo.png",
  "description": "Australian digital marketing agency specialising in SEO.",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Example St",
    "addressLocality": "Melbourne",
    "addressRegion": "VIC",
    "postalCode": "3000",
    "addressCountry": "AU"
  },
  "contactPoint": {
    "@type": "ContactPoint",
    "telephone": "+61-3-0000-0000",
    "contactType": "customer service",
    "areaServed": "AU",
    "availableLanguage": "en"
  },
  "sameAs": [
    "https://www.linkedin.com/company/example",
    "https://twitter.com/example"
  ]
}

SEO value

• Establishes the business as a recognised entity in Google's Knowledge Graph
• sameAs links connect your site to related, authoritative sources, strengthening entity confidence
• Adds to E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) signals, especially when paired with author markup on content.

Schema

Disclaimer: All information contained herein is for informational purposes only. It is not advice or instructional.