"Article" schema

Article schema marks up news articles, blog posts, investigative reports, and other editorial content. It's one of the primary schema types for any publisher or content-driven site, because it tells Google who wrote the content, when, and on whose behalf — all critical E-E-A-T signals.

Article Subtypes

• NewsArticle – journalism, current events, and news reporting
• BlogPosting – blog posts
• Article – general editorial content that doesn't fit the above

There are further specialisations like ScholarlyArticle, OpinionNewsArticle, and ReportageNewsArticle, though these are for specific use cases, and are rarely useful for most business websites.

When to use it

Apply Article (or its subtypes) to any standalone editorial page — blog posts, news articles, opinion pieces, long-form guides, case studies. Don't use it for category pages, product or service pages, or marketing landing pages.

"Article" key properties

• headline – the article title (keep under 110 characters for Top Stories eligibility)
• image – one or more high-resolution images (16:9, 4:3, and 1:1 aspect ratios recommended)
• datePublished – ISO 8601 timestamp
• dateModified – update timestamp
• author – Person or Organization with name and ideally a url to a profile page
• publisher – the Organization, including its logo
• mainEntityOfPage – the canonical URL
• description – article summary
• articleBody – the full article text (optional)
• keywords – topical keywords (comma-separated string or array)

Example (JSON-LD)

{
  "@context": "https://schema.org",
  "@type": "BlogPosting",
  "headline": "Local SEO for Australian Service Businesses",
  "image": [
    "https://example.com.au/images/hero-16x9.jpg",
    "https://example.com.au/images/hero-4x3.jpg",
    "https://example.com.au/images/hero-1x1.jpg"
  ],
  "datePublished": "2026-04-12T08:00:00+10:00",
  "dateModified": "2026-04-15T10:30:00+10:00",
  "author": {
    "@type": "Person",
    "name": "Jane Doe",
    "url": "https://example.com.au/authors/janedoe"
  },
  "publisher": {
    "@type": "Organization",
    "name": "Example Agency",
    "logo": {
      "@type": "ImageObject",
      "url": "https://example.com.au/logo.png"
    }
  },
  "mainEntityOfPage": "https://example.com.au/blog/local-seo"
}

SEO value

• Increases eligibility for Top Stories carousels (news content)
• Strengthens E-E-A-T through author and publisher attribution
• Improves the association between an article and its author entity

Best practices

• Provide a real author with a name and link to a populated author bio page
• Use absolute, indexable image URLs at sufficient resolution (Google requires images at least 1200px wide for many news features)
• Keep dateModified accurate — don't update it without genuine content changes to "game" rankings
• Match headline closely to the on-page H1

Schema

Disclaimer: All information contained herein is for informational purposes only. It is not advice or instructional.