SEO documentation

"URL handling" refers to the directives and rules a website uses to manage these website addresses, how they're structured, when they change, and how the server responds when they're requested. Search engines treat each unique URL as a unique page; [...] Read more

Web taxonomy is the system used to classify and organise the content on a website — the set of categories, subcategories, tags, and labels that group pages by topic, type, or attribute. It's the structural layer that turns a collection of individual [...] Read more

A sitemap is a file that lists the URLs on a website to help search engines discover and crawl them efficiently. The most common format is the XML sitemap, which follows the sitemaps.org protocol and is read by Google, Bing, and other crawlers. What [...] Read more

Product schema describes a physical or digital product offered for sale. It's the backbone of e-commerce structured data and one of the most rewarding schema types to implement for these sites — Google's product rich results, merchant listings, and [...] Read more

A redirect is an instruction from a server to a browser saying: "the page you asked for has moved or been deleted — go here instead." It's how websites preserve user experience and SEO equity when URLs change. When done correctly, redirects are [...] Read more

Internal linking refers to links between pages on the same website/domain, e.g. https://www.example.com > https://www.example.com/shop/ While this is a basic function of any website, internal linking is one of the most common missed SEO [...] Read more

Organization schema describes a company, agency, non-profit, school, or any formal group. It's one of the key schema types for establishing entity identity — it tells search engines what your business is, where to find authoritative information [...] Read more

Image optimization is the practice of making images load faster by reducing the file size as much as possible while maintaining appropriate image quality. On most websites, images are the single largest contributor to page weight, and optimising [...] Read more

PageSpeed Insights (PSI) is Google's free tool for measuring web page performance, and provides actionable insights into improving the performance and UX of your website. Its analysis of a page returns metrics and specific improvement [...] Read more

The noindex directive tells search engines: "you can crawl this page, but don't include it in the index." A page with noindex won't appear in search results, even if it's perfectly accessible to users and crawlers. It's the standard tool for keeping [...] Read more