SEO documentation

This documentation is provided as a reference for clients (though all are welcome).

If you're looking to hire an SEO, click here.

"WebPage" schema

WebPage is the foundational schema.org type used to describe an individual page on a website. It tells search engines what kind of page it is and provides structured metadata about its content, authorship, and context within the site. When to use it [...] Read more

2 min

"noopener" attribute

noopener is a value for the rel attribute on a link, used alongside links that open in a new tab, that is used for security, not search. When a link uses target="_blank", the page that opens gets a JavaScript reference back to the page that launched [...] Read more

4 min

"termsOfService" schema

termsOfService is a property that links from a schema entity (typically Organization or LocalBusiness) to a URL containing the formal terms governing use of the entity's service or product. It's a small, easy-to-add property that contributes to [...] Read more

2 min