Web hosting/servers

"URL handling" refers to the directives and rules a website uses to manage these website addresses, how they're structured, when they change, and how the server responds when they're requested. Search engines treat each unique URL as a unique page; [...] Read more

A redirect is an instruction from a server to a browser saying: "the page you asked for has moved or been deleted — go here instead." It's how websites preserve user experience and SEO equity when URLs change. When done correctly, redirects are [...] Read more

Duplicate URLs occur when two or more different URLs serve the same (or substantially the same) content. The page itself isn't necessarily duplicated — it's the addresses that create duplication in the eyes of search engines. This is one of the most [...] Read more

Mixed content occurs when a page served over HTTPS loads sub-resources (images, scripts, stylesheets, iframes, fonts) over HTTP. The page itself is encrypted, but pieces of it aren't — which undermines the whole point of HTTPS. A single unsecured [...] Read more

.htaccess (short for "hypertext access") is a configuration file used by Apache web servers. Placed inside a directory, it lets you override the server's main configuration for that directory and everything beneath it — without needing root access [...] Read more

Cloudflare sits between a website's visitors and its origin server, acting as a reverse proxy, CDN, DNS provider, and security layer. Because it intercepts every request before it reaches the server, it touches almost everything that matters to SEO [...] Read more