The brightest of colours, 3D lighting, glossy finishes and a reflection or two are all signature traits of Web 2.0 logo designs. It’s been a few years since the Web 2.0 boom and while a few designs have lasted the years, many have not.
Below is a collection of globally recognized brand marks in both their 2.0 and traditional versions. Some of the web 2.0 logos are actively in use, some are beta only, some have come and gone or for will never be used.
I also quickly threw together a quick version of what my own logo design might look like in web 2.0 style, I’m not a fan… How do you think they compare to their traditional counterparts?
What do you think?
There are a few I don’t mind, the Cisco, IBM & BBC designs are all simple adaptations.
Most on the other hand like the Adidas, Mastercard and 3M designs really don’t do it for me. How about you?