Since late 2007, the US economy has been in trouble. According to the Dollar Redesign Project, “the ‘only’ realistic way for a swift economic recovery is through a thorough, in-depth, rebranding scheme – starting with the redesign of the iconic US Dollar”.
Among the many project entries to (theoretically) replace the US Greenback, a design which has remained largely unchanged for around 80 years, is this excellent submission by design studio Dowling Duncan.
To quote a few paragraphs from the their webpage:
We wanted a concept behind the imagery so that the image directly relates to the value of each note. We also wanted the notes to be educational, not only for those living in America but visitors as well. Each note uses a black and white image depicting a particular aspect of American history and culture. They are then overprinted with informational graphics or a pattern relating to that particular image.
$1 • The first African American president
$5 • The five biggest native American tribes
$10 • The bill of rights, the first 10 amendments to the US Constitution
$20 • 20th Century America
$50 • The 50 States of America
$100 • The first 100 days of President Franklin Roosevelt.
On to the designs themselves…
What do you think?
Looks good to me. The increasing length of notes proportional to their value is a nice touch for anyone who likes to keep their wallet organised.