Upside down! Upside down!

If you’re not Australian you probably didn’t get the Mr. Squiggle reference in the title, but who can pass up an opportunity to relive their childhood. Sorry.

Back to business though, shown here is a line of food packaging for hot air balloon company Reve by Laura Berglund. Laura explains;

I discovered during my research of hot air balloons that the first balloon to take flight landed in an angry farmer’s field, who came running out of his house with a pitchfork ready to attack the intruders. The flyers appeased him with the champagne they brought along, and ever since, it has become a tradition to drink champagne after every balloon excursion.

Thus, I created a line of food packaging, including champagne of course, which was designed upside down to reference the shape of the hot air balloon.

While the whole line of packaging is great, I particular like upside down reference used for the beer and champagne bottles.

What do you think?

Clever, no?

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