A truly unique label or packaging design goes a long way toward having potential consumers purchase your product over a competitors. These beer and champagne label designs for hot air balloon company Reve, by Laura Berglund certainly do the job.
Laura examples the concept:
I discovered during my research of hot air balloons that the first balloon to take flight landed in an angry farmer’s field, who came running out of his house with a pitchfork ready to attack the intruders. The flyers appeased him with the champagne they brought along, and ever since, it has become a tradition to drink champagne after every balloon excursion.
Thus, I created a line of food packaging, including champagne of course, which was designed upside down to reference the shape of the hot air balloon.
What do you think?
While the whole line of packaging is obviously good, the champagne and beer labels are particularly great.