The enemies of ideas

design idea

Graphic design is all about ideas, but for every great idea there is just as often something waiting in wings to squash it. Enter the new marketing director…

Created for the independent film group, Show Off!, each illustration depicts an idea personified ( give or take… ) in the form of a popular or infamous figure and their mortal enemy.

Originally in Portuguese, I’ve done my best to translate the captions but I speak precisely zero of it. Feel free to jump in if I’ve gotten something wrong.

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Presenting an idea to the accountants.

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The clients lawyers.

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Budget. Isn’t it always…

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Input from your creative director.

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International brand guidelines ( I’m pretty sure… ).

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Focus group testing.

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Changes to the design brief.

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Deadline for the advertising campaign to begin.

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Insert translation here ( I have no idea what this says… ).

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A creative client.

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Client wants to save the idea for later. Poor Yoko Ono, she gets blamed for everything.

Great Illustrations, poor translations…

I was going to make a witty joke using the Portuguese word for terrible when explaining my translations. It turns out the Portuguese word for terrible, is “terrible”. So much for that joke.

3 thoughts on “The enemies of ideas”

  1. Some really clever ones there. I don’t think marketing directors will be happy to see the big bad wolf though, he he.

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