Single page website SEO problems

single page web design

InstantShift recently posted 88 single web page designs for a little design inspiration. Single page websites are great if your don’t have a lot of content and often used to showcase a portfolio of work with great effect.

They also free you from a lot of restrictions as a design only has to function on a single page but herein lies a problem. From a search engine point of view you essentially have zero content.

If your site is merely a point of reference and your business or traffic is derived from elsewhere this isn’t a problem but if you plan to promote your business primarily through your website this strikes me as quite a disadvantage.

Compare this to a content management system like a wordpress blog. A website is a long term investment, over a year a blogger with the time and inclination posting 2-3 posts a week can quite comfortably amass over 100 posts related to their particular niche.

That’s 100 more pages of content covering multiple topics, hundreds more keywords and phrases and possibly most important 100 more opportunities for backlinks.

What are your thoughts?

There’s no denying that single page sites can look great, be sure to check out that link. And blogging isn’t for everyone, without some regularity of new content there is little point in having one.

Ultimately the purpose and content of your website will dictate which path you take, but choosing a single page website design could be a disadvantage.

4 thoughts on “Single page website SEO problems”

  1. Having more than just one page is a good thing and this article proves it by mentioning the search engines. If Search Engine Optimization = more site traffic = more $$$ then investing in having more than one page WILL PAY OFF.

    There are aesthetic reasons too, but in the end, people care more about the price tag than investing in the suggestions.

  2. Whitney,

    You’re definitely right about it being an investment, running a blog is no small effort. More than once I’ve set up a blog for someone who had all the enthusiasm and intentions of creating a comprehensive site, only to lose interest a month or two down the track.

  3. Why wouldn’t you at least have a contact page as well? It’s the next page that people look for.

    Some people also think about the ‘fold’ and prefer to not have visitors scrolling a lot. Personally, I don’t think it matters.

  4. I suppose that a second page just for contact details ruins the overall concept the designer was going for.

    I agree about the scrolling, better to have more navigation than less information in my opinion.

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