Sea water. Only $33.50 a bottle.
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It’s always interesting in advertising to see how competing brands sell products which are essentially the same, in this case bottled water.
Obviously there’s the convenience of buying a bottle when one is out and about, but outside of that I’ve always wonders why people regularly pay for something which is essentially free from the tap.
I’m sure it’s no surprise to people that many bottled waters are simply tap water, one particular bottle featuring the snow capped peaks of Mount Everest is actually filled in Texas. But then there’s this…
Kona Nigari is desalinated ocean water, sold as water concentrate, which goes for a whopping $33.50 US per 60ml bottle. The punch line is, you’re instructed to dilute it with regular water.
As bizarre as this might sound it, the Hawaiian water is apparently very popular. Nearly 100,000 bottles are drunk daily in Japan. Sadly I couldn’t find anything in the way of advertising material for the product, but I’d love to see how you convince people to pay over thirty dollars for 60ml of sea water.
What do you think?
Tap water is .2 cents per litre, let me just do the math…
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The Japanese sure do love their crazy stuff. Does it have any extra benefits or anything?
As far a I know Brendon it’s purely desalinized water, no extras.
There wasn’t a huge amount of information that I could find however so if you stumble across anything more I’d be interested to know.
Apparently, homeopathic medicine contends that the more one DILUTES an ingredient, the more effective it is in solution.
Perhaps this means that if one of Claudia Schiffers’ tears ran down her perfect cheek, evaporated in the winter sun in Berlin, came down as rain in Sydney and fell upon my greying head, I would instantly fall madly and deeply in love with her. Which I have.
What does this have to do with design? I don’t know.
I’d better go stand in the rain occasionally, there must be all kinds of diluted stuff in their that’s going to work miracles for my health.