Every so often a major brand causes a stir within the design community. A new logo design is seeming disliked by all, but despite crushing reviews and predictions of doom, these brands have the power to turn anything into a ubiquitous symbol in time.
It’s easy to look at the before and after of a logo design and not like it, but what about after its had a year or two, and a few million dollars, of brand exposure and advertising behind it?
Most notorious in my mind from the last year or two is Pepsi, Wacom and the 2012 London Olympics. Now that they’ve had some time to sink in, has your opinion changed?
Pepsi change their branding so often it’s hard to remember exactly what the last image was. I still don’t know what the Wacom thing is supposed to be, and the less said about the Olympics logo the better.
Have they grown on you?
For me, obviously not. How about you?