Paul Rand logos
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With a career spanning over 60 years Paul Rand is best known for his corporate identity design, including the logos for Westinghouse, IBM, UPS, ABC, and many more, as well as his contributions to the International Typographic Style.
Showcased here are 60+ logos from his extensive portfolio.
The American Broadcasting Company.
Accent Software.
Adstar.
AIGA.
Atlas Crankshaft.
Benjamin Franklin 200th Anniversary Celebration.
Borzoi Books.
Cabbages and Kings catering.
The Consolidated Cigar Corporation.
The El Producto Cigar Company.
Colorforms.
Columbus Indiana Visitors’ Center.
Computer Impressions.
Connecticut Art Director’s Club.
Coronet Brandy (original design).
Coronet Brandy.
Creative Media.
Cresta Blanca Wine Company.
Cummins.
Doug Evans & Partners.
Dunhill Clothiers.
English First.
Eliot Noyes & Associates.
Eliot Noyes & Associates.
Enron.
Esquire Magazine.
An unused Ford logo concept.
Gentry Living Colour.
The Gibson Diamond Company.
Harcourt Brace and Company.
Helbros Watch Company.
Hub TV.
The 1956, 1967 and 1972 IBM logo designs, respectively.
IBM’s OS/2 software.
IBM’s XGA display technology.
Country Club Ice Cream.
IDEO Design.
IIT Research Institute.
The U.S. Department of the Interior, Bureau of Indian Affairs.
The Irwin Financial Corporation.
John David Stores.
Kaiser-Frazer Service Station.
An unused logo concept for The Limited.
USSB.
Monell Chemical Senses Center.
Morningstar.
Mossberg & Company.
NeXT Computers.
Norwalk Cancer Centre.
Okansan Securities.
Pastore DePamphilis Rampone.
Portfolio Magazine.
Robeson Cutlery.
Servador.
Smith, Kline and French Laboratories.
Stafford Fabrics.
Theatrical Architectural Television.
Tipton Lakes.
A Twenty-Four Page Book Logotype for the Type Directors Club.
United Postal Service.
Wallace Puppets.
Westinghouse.
Yale University Press.
Zebra Press.
And more…
Plenty more to see including identity presentations, corporate standards manuals and philosophies on design at Paul-Rand.com.
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I found your web site during a Paul Rand google search. I am so glad too! You have a wealth of good info here…you seem to be a great designer and writer. My husband and I recently started up our graphic design company.
He has been doing design for some time and graduated from California State University, Chico but just recently has devoted more time to designing to get to the point where he can step down from his job and do designing full time. We’d love for you to check out some of our work…we are slowly getting more up.
Hi Tiffany,
As it happens I was just having a look through some of your work after your last comment.
You sure get a lot of work doing baby shower invites from the looks of things ;)
Many great logos. The 8 bar IBM logo is a favorite.