Every so often in design the stars align, a brand and idea come together to create a fantastic logo. But what if things had been different?
The Apple logo is undoubtedly one of the most ubiquitous symbols of our time, what if Steve Jobs had launched his empire as…
Eggplant Computers.
Onion Computers. Continue reading...
Unless you’ve got it tattooed on your forehead, you don’t as much as this girl I wager. I just hope Helvetica looks as good in 30 years when her skin is a bit worse for wear.
Rinklevetica?
Hmm, a Futura tattoo for me perhaps? Perhaps not…
It’s not unheard of when two companies merge that one identity simply consumes the other, which seems like a shame, or alternatively the two are mashed together into something that doesn’t particularly represent either.
The combination of the Iwasaki family and tosa clans to form Mitsubishi resulted in neither of these, the three layer crest of the Iwasaki family and three oak leafs of the Tosa clan joined to form what became an excellent logo.
The brand name itself consists of two parts, “mitsu” meaning three, and “hishi” which among other things refers to a diamond shape. When used in the middle of a word the letter H is often pronounced as a B in Japanese, leaving us with Mitsubishi.
What do you think?
Couldn’t have been better in my opinion, if you know of any other mergers resulting in good design I’d like to hear about them.
I don’t know about you, but nothing tastes better to me in the morning than a steaming hot caramel latte ( very masculine, I know… ) and if said coffee should happen to come from a fabulously illustrated package, all the better.
After deciding a re-brand was in order, Square one set out to “refresh the current logo and completely overhaul the packaging, in hopes to increase sales and drive a new awareness of the brand’s professionalism.”
As with anything graphic design has it’s ups and downs. Some jobs are unique and interesting, some are not. A collegue and I were discussing jobs recently, one in particular that came to mind was a catalogue for a commercial supplier of sinks, baths, toilets etc.
Designing a decent size catalogue is usually a pretty decent job, I did have an awful time trying not to laugh however as he explained the 30 hours spent doing vector drawings in illustrator of urinals.
Glamorous.
I haven’t been lucky enough to land a job this interesting yet. A man can dream though, a man can dream.
