This is a clever little advertisement on how important first impressions are, courtesy of Tide to go.

This is a pair of clever advertisements from the Suicide prevention centre for there “help yourself campaign”. It’s a pity the cutout will no doubt be torn down by the first person who passes it.

Seen any other clever die cuts?

Let me know.

If you’re a follower of logo design you’ve no doubt seen the… I’ll be kind and say controversial, logo design for the 2012 London Olympics. If not, behold!

A years work and 400,000 pounds later, the above logo is what the people at Wolff Olins have given us.

Various other blogs I’ve read on the subject have yielded comments such as;

Maybe it’s just a joke, I sincerely hope it is…

quite the worst thing i have ever seen, a real eyesore

This looks terrible, looks like a kids competition entry to me.

and my personal favorite

…I don’t know what you’re talking about. This logo totally encompasses the punk rock spirit London has been feeling since The Clash and The Sex Pistols made their debut. I think the 1981 London Olympics will be a big success.

Oh, wait, it’s the 2012 Olympics. Sorry, this logo sucks.

Type in any combination of bad / worst / awful / etc + logo into google and your sure to find this logo pop up in every discussion.

The logo currently comes in 4 equally repellent colours designed as “an invitation to take part and get involved”. I just makes me want to put on my sunglasses and shield my eyes.

Visit the Wolff Olins webpage and you’ll be greeted by a wall of 70px text in the same colour. May i suggest visiting one of the many sites with petitions to have the logo changes instead ?

UPDATE:

2012 logo design inspiration revealed!

David Hasselhoff riding a fluorescent Pepsi Cola bottle, it all makes sense now.

What are your thoughts ?

VSA Partners, Inc. recently posted an interview with Sol Sender, leader of creative development for the Obama ‘08 campaing logo.

In late 2006, Sender and his team began their two week project to develop a new mark while still retaining some traditional styles. The final mark was the now famous “O” featuring a blue and white landscape unified within Obama’s initial.

In the videos below Sender outlines the development of the final concepts, some alternative type treatments and viral nature of the entire campaign.

Below are some of the unused logo options, Sol explains a little of the development process for each in the above videos.
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2009 is nearly upon us, and so we look back at 50 rebrands from the last year. Some for the better, some for the worse, starting with AB InBev.

A&E.

Atlanta Bread. Continue reading...