I'm a graphic designer from Melbourne with a passion for logo design, brand identity, web and print, working worldwide.

Well it’s that time again, Pepsi seem set to roll out yet another re-brand in response to the economic slowdown continuing “to pressure the North American liquid refreshment beverage category.” I think that means fizzy drinks… and of course the re-brand has nothing to do with trying to top Coca-Cola’s latest efforts…

If you love your food and/or live in Sydney you might have heard of the restaurant Tetsuya’s. A few years ago we celebrated my birthday there and thought we might do the same again in a little over a months time. I expected there to be a wait before a booking was available, Tetsuya’s has [...]

When looking for anything related to logo design you invariably come across a few budget logo design services. Half a dozen logos, unlimited revisions and only a few days turn around time, sounds too good to be true.

With the thousands of different typefaces available, it’s critical to have a select few that act as the base of your collection. Listed below are dozen popular fonts ( and a little history ) that you’ll find in many designs. #1 Bembo Bembo is the name given to an old style serif typeface based upon [...]

Red Robin is a retail bookstore in outer Melbourne. After recently opening with no real brand identity to speak of, I was hired by proprietor Robin to design her business’ new logo design and collateral.

While I really don’t get a lot of art, everyone once in a while I find something I can really appreciate. Posted here is a small collection of excellent typography portraits starting with Actor Mos Def.