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Welcome to my design portfolio and blog

I'm a graphic designer from Melbourne with a passion for logo design, brand identity, web and print, working worldwide.

I'm currently available for hire, so feel free to get in touch.

Pepsi’s latest rebrand ( 11 and counting… )

Posted February 26th, 2009.

Well it’s that time again, Pepsi seem set to roll out yet another re-brand in response to the economic slowdown continuing “to pressure the North American liquid refreshment beverage category.” I think that means fizzy drinks… and of course the re-brand has nothing to do with trying to top Coca-Cola’s latest efforts…

Continue reading Pepsi’s latest rebrand ( 11 and counting… )

A night at Tetsuya’s

Posted February 22nd, 2009.

If you love your food and/or live in Sydney you might have heard of the restaurant Tetsuya’s. A few years ago we celebrated my birthday there and thought we might do the same again in a little over a months time. I expected there to be a wait before a booking was available, Tetsuya’s has [...]

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The 50 dollar logo design experiment

Posted February 20th, 2009.

When looking for anything related to logo design you invariably come across a few budget logo design services. Half a dozen logos, unlimited revisions and only a few days turn around time, sounds too good to be true.

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12 serif typefaces for designers

Posted February 19th, 2009.

With the thousands of different typefaces available, it’s critical to have a select few that act as the base of your collection. Listed below are dozen popular fonts ( and a little history ) that you’ll find in many designs. #1 Bembo Bembo is the name given to an old style serif typeface based upon [...]

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Logo design for Red Robin

Posted February 18th, 2009.

book store logo design

Red Robin is a retail bookstore in outer Melbourne. After recently opening with no real brand identity to speak of, I was hired by proprietor Robin to design her business’ new logo design and collateral.

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10 top typographic portraits

Posted February 15th, 2009.

While I really don’t get a lot of art, everyone once in a while I find something I can really appreciate. Posted here is a small collection of excellent typography portraits starting with Actor Mos Def.

Continue reading 10 top typographic portraits

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© 2007 - 2010 Andrew Keir. Graphic designer specialising in logo design and brand identity. Based in Melbourne, Australia, working worldwide.