Sensata, Latin for sense is a manufacturer of all manor of sensors and control systems. If printed in Braille the dots of the graphic element spell the word “sensata” for the reader. At a glance the logo is aesthetically pleasant, the idea makes sense ( no pun intended… ) and is admittedly quite clever. But how well does it really work?

Shown here is my personal business card design, as well as a quick write up on the size, paper stock and finish.

Shown here is my personal logo design, and a peak into it’s design process with a handful of alternative ideas explored. I’d love to know what you think.

If you’re interested in having me design your logo, business card or corporate stationery, but not quite sure what to expect, here is a quick overview on what to expect when working together.