Judging a business by its email

judge book by its cover

They say “you shouldn’t judge a book by its cover” but lets face it, we do.

It just about makes me cringe when someone is investing proper time, effort and money with me to design a brand identity for their new business, and the email address they provide for their stationery is something like fuzzy_woodle_376@hotmail.com.

Continue reading: Judging a business by its email