I'm a graphic designer from Melbourne with a passion for logo design, brand identity, web and print, working worldwide.

Each year trends come and go in many areas and logo design is no exception. Previously favored minimal logos are seemingly on the decline, while Web 2.0 and especially vivid colours are all the rage. Logotypes and prominently typographic marks are being used to convey precise messages while graphical elements are becoming secondary. Even previously [...]

If you’re not familiar with the term, hot-linking refers to linking to images stored on another webpage that the linker doesn’t own/operate, this is a strict no-no of online etiquette. The reason is that by hot-linking, you’re essentially stealing the bandwidth that the original web operator is paying for.

Walk into any bottle shop and it’s much the same. Nearly every wine bottle is the same shape, spirit bottles have a small selection of shapes, generally square, round or with a slight contour. Whatever the case may be, typically it’s up to the label to sell the product. But what about the bottle? The [...]

As you no doubt know, no 2 screens are the same. Due to manufacturing differences, software settings, and the age of your screen, each display shows colour differently. When printing this obviously creates a problem. If your working on corporate ID using Pantone colours having a 100% accurate screen probably isn’t critical as you’ll be [...]

Portrait business cards are definitely less common then landscape cards, which in design is a good thing. After all, isn’t the idea to stand out from the crowd? But if this is the case why are there so few portrait cards? Is it practicality? All rollerdex’s and business card folders are for landscape cards, is [...]

Namics is a web design, development & IT company based in Germany. After seeing their new logo design, a near paragraph of text set in Arial, I was unimpressed to say the least. As I read on however, the design took an interest twist. Described by design studio Head, Namics new branding is “real time [...]