I'm a graphic designer from Melbourne with a passion for logo design, brand identity, web and print, working worldwide.

If you follow logo design you’ve probably seen more than 1 blog about Pepsi’s latest branding ( 11 rebrands so far… ) receiving a lot of flak, while Coca-Cola manages to regularly produce something fresh time and time again while maintaining their one and only logotype. The below time line shows Pepsi’s 11 re-brands over [...]

For a long time I was convinced that the social network, Twitter, was little more than people yelling into the void. The soul objective of twittering seemed to be building followers only for the sake of having them, typically by following others in the hope they will return the favour despite not having any interest [...]

So you have a bold colourful logo design and you display it with pride. Your logo also works well in black and white, as every logo should. I believe a logo needs to work beyond these simple applications. A good logo must work, as apple strudel. I’m joking obviously. Seriously though, give me a free [...]

Double entendre’s, sexual innuendo, losses in translation and sign malfunctions, brand identities have it all. Here’s a little collection of logo blunders from across the internet starting with this little gem. Need a sexually transmitted disease? Now you know who to call.

Performance Sails sail manufacturing and repair workshop located in Brisbane, proprietor Adam recently got in touch with me to design his companies new logo design.

We all know some people love their typography, but wow. If it’s not enough for you to sit at your typographic chair and table you can always give yourself a good scrub with this soap. Read on for more typographic accessories to satisfy your designer cravings.