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Alphabet keyrings

typographic keychain
Burlesque Design have recently released these great little illustrated alphabet keychains, based on their previous poster featuring the same characters.

Just a little typographic fun if you want to spice you keyring up. Their online store was down at the time of posting so I’m not sure of the price, hopefully it will be back up soon.
typographic packaging


All things Pantone

pantone mugs

I knew Pantone made more than just ink and swatch books, I’d seen a few bags and what not around the place. I just found these over at Fubiz, Pantone bags, badges, cups, shirts and even muffins.

If your looking for some design related goodies check them out, the sites in French but you’ll find a link to translate the page to english at the top.

pantone typeface
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Logo design for Performance Sails

sailing logo design

Adam from Performance Sails Brisbane contacted me to design the first logo for his sail manufacturing and repair workshop.

The brief was simple, a minimalistic logo design suggestive of the quality of the work and the performance of their products that could be reproduced on a variety of difficult substrates, sailing canvas, ship hulls etc.

A single sail was chosen placed at the far side of the horizon suggesting speed and surpassing their competition. The decision was made to use black only ( shown in reverse above ) for consistency when reproducing the logo on a variety of substrates as previously mentioned.

Here are half a dozen sketches of some of the alternate ideas.

sailing logo design

a : ship with branded sails.
b : stylized mast/sail and boat to form PS monogram.
c : filled and flapping sails forming capital letters.
d : pointed anchor/arrow tying sailing/movement together.
e : waves underlining sails.
f : stylized mast/sail for capital P and italic logotype.

What did you think?

Feedback is welcome as always.


10 sans typefaces for designers

With the thousands of different typefaces available, it’s critical to have a select few that act as the base of your collection. Listed below are dozen popular fonts ( and a little history ) that you’ll find in many designs.

#1 Akzidenz-Grotesk

akzidenz grotesk sans typeface

Akzidenz-Grotesk is a realist sans-serif typeface originally released by the H. Berthold AG type foundry in 1896 under the title Accidenz-Grotesk. It was the first sans serif typeface to be widely used and influenced many later neo-grotesque typefaces.

Max Miedinger at the Haas Foundry used it as a model for the typeface Neue Haas Grotesk released in 1957, and renamed Helvetica in 1960.

Miedinger sought to refine the typeface making it more even and unified. Two other releases from 1957, Adrian Frutiger’s Univers and Bauer and Baum’s Folio, take inspiration from Akzidenz-Grotesk. Read more about Akzidenz-Grotesk.

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Objects in this camera are closer than they appear

d1h camera

This happened quite a while ago, but now that i look back on it it’s worth sharing.

At the time i had recently bought a new 10.5mm fish-eye lens for my digital SLR and decided there might be some good photos for the taking at my local beach.

If your not familiar with a fish-lens there and extremely wide angle lens which distort your perspective greatly. A person standing 1 metre in front of you may might appear to be 3-5 metres away depending on your lens.

So on with the story. Being the sensible fellow that I am, i stood a good distance from the shore to see how far the waves were breaking over the rocks so as not to get my new toy wet. With each breaking wave i crept closer to the edge of the rocks, to be as close as possible to the breaking wave when taking my photo.

By now 20 or so waves have come and gone and I think I’ve found the right distance for my shot. Wrong…

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