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A unique approach

There are two problems with public service advertisements like road safety. We all know accidents happen, and we all think it won’t happen to us.

You can only see so many images of crashed cars before they lose their impact and eventually disregard them completely. How then, do you convey a message that is already known to an audience that’s desensitized to its content?

This Sussex Safer Roads advertisement is captivating, a simple powerful message, not just stuffed full of worthless scare tactics.

What do you think?

The best ad I’ve seen in ages.


Designer barcodes

speaker design

It’s an unfortunate reality with many packaging designs, that however excellent the design, there is a boring, old, block of a barcode waiting around the corner to wedge itself into the mix. Perhaps no more… Continue reading...


Valentines day, Heineken style

heineken valentines

Just what every girl wants for Valentines day, a sparkly ring. If for some reason that doesn’t cut it, how about a holiday to one ( or more ) of these exotic locations? Continue reading...


Year of the spam

chinese lanterns

Spam is an unfortunate reality when it comes to blogging. For every legitimate comment received, it’s not unusual for upwards of 50 spam to accompany it. Lately though it seems to be out of control.

Logging into my blog on this sunny Chinese New Year morning, I was welcomed by a new personal record of 287 spam messages over a period of around 12 hours. Advertising everything from coffee machines to no less than a dozen sex related drugs.

What a pain!

I still wonder if anyone actually buys anything as a result of these kinds of efforts.


Colour for the colourblind

mixing

It’s amazing the things that people are able to overcome, not least of all blindness. With colour being used for communication so much in day to day life, let alone if your a graphic designer, I can only imagine some of the difficulties one might face.

With the colouradd system, recognizing and even utilizing colour is now possible.

The system proposed is based on the search of the color, not the light color RGB Ð (R, red; G, green and B, blue), because the colorblind person does not possess the correct vision of the colors, nor a tangible knowledge of how their addition works.

The system proposed is based on the pigment color, using as basis the primary colors: BLUE (cyan), RED (magenta), YELLOW.

In addition to primary and secondary colours, symbols for white and black allow users to expand their colour range into the dozens, as well as using shades of grey and specialty symbols for gold and silver. Continue reading...


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