In the country north of Sydney, Vera oils produces fine culinary oils and vinegars. I designed the above logo design as the first step in their new brand identity design.

There’s small, and then there’s small.

Too lazy to work for your search engine rankings? Shoot off a threatening email to your competitors instead.

It’s been a few years since the Web 2.0 boom, and while a few logo designs have gone the distance, many have not.

When it comes down to it, graphic design is all about business. Crafting an image and/or message which distinguishes your brand, sells your products and achieves your goals. But what are your goals?

A simple logo design is memorable, describable and instantly recognizable, everything a good logo needs.