After concerns for similarities in competitors packaging, cereal/snack giant Kellogg’s is apparently going to the extent of individually branding possibly their cornflakes as a trial run before applying it to more of their products.

We want shoppers to be under absolutely no illusion that Kellogg’s does not make cereal for anyone else…

We’re constantly looking at new ways to reaffirm this and giving our golden flakes of corn an official stamp of approval could be the answer…

We’ve established that it is possible to apply a logo or image onto food, now we need to see if there is a way of repeating it on large quantities of our cereal. We’re looking into it…

The method is apparently by individually using a concentrated beam of list to create a toaster appearance that does not change the flavor of the flakes. All this begs the question, will anyone care?

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The internet is a big pond, and we all start as little fish. But swimming to the top of Google isn’t as hard as you think. EmailsFromCrazyPeople recently had an email forwarded to them with the solution.

Hello,

My name is John Smith and I run www.website.com. I am into this niche business for over 2 years and we have optimized our site well to rank for the keywords one, two & three in Google. Yesterday I saw that your site is ranking higher that us for those keywords.

But in fact what I see is that your site is useless and doesn’t have anything related to the keyword.

Can you please removed your site from Google, so that our site may go higher. Please understand this is our main business and we cannot afford to be there so the best thing will be that you remove your site from Google.

If you don’t agree to remove your site from Google for this keyword we may go to up to any extent and may sue you for this. Please don’t force us to do so.

Thanks,
John Smith

Now all I have to do is…

Write a few dozen threatening emails to other graphic designers and have them remove their sites and I’ll be number 1 on Google! Wow, I never knew it was so easy to reach the top.

First thing is to write a letter to actor Andrew Keir. Sure he was born 56 years before me but that’s no excuse for out ranking me for my own name.

The brightest of colours, 3D lighting, glossy finishes and a reflection or two are all signature traits of Web 2.0 logo designs. It’s been a few years since the Web 2.0 boom and while a few have lasted the years many have not.

Below is a collection of globally recognized brand marks in both their 2.0 and traditional versions. Some are actively in use, some are beta logos only and some have come and gone.

I also quickly threw together a quick version of what my own logo design might look like in web 2.0 style, I’m not a fan… How do you think they compare to their traditional counterparts?

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When it comes down to it, graphic design is all about business. Crafting an image and/or message which distinguishes your brand, sells your products and achieves your goals, but what are your goals?

It wouldn’t be for the first time that a client had something designed, then a month later when business hasn’t increased 10 fold come and blamed the designer for the suddenly unsatisfactory design.

The S.M.A.R.T marketing principle dictates your goals meet the following criteria, they are;

Specific: What exactly do you want to achieve? more sales? more exposure? more web traffic?

Measurable: How will you know when you’ve reach your goal? Having it seem like a little extra business coming your way is hardly definitive. Have measures in place to accurately see your projects success ( or lack thereof ).

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The old K.I.S.S acronym is pretty much rule 1 for many logo designers. A simple logo is memorable, describable and instantly recognizable, everything a good logo design needs.

Convincing potential clients of this however isn’t always so easy. Why not put more detail into their future branding instead of less? Compare these complex logo designs on the left to their simple partners on the right.

If you were to now look away, could you remember what any of them looked like with clarity? Could you describe one to someone? Could you even read what they said without having to examine them?

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