Dynamic branding

Namics is a web design, development & IT company based in Germany. After seeing their new logo design, a near paragraph of text set in Arial, I was unimpressed to say the least. As I read on however, their brand identity took an interest twist.

Created by design firm Heads, Namics’ new branding is “real time corporate identity”, an ever changing mark ranging from a single word to billboard size bodies of copy.

What do you think?

At a glance the logo design alone might seem very dull, overall though I think the execution and especially the idea behind the branding are excellent.