A logotype is a logo design comprised of text only, with no graphic mark, generally either a custom font created for the project, or an existing typeface which has undergone a type treatment. Shown here are a few logotype design favourites.
Families. Logo design for the readers digest publication, by Herb Lubalin.
You’ve never too old to like Disney.
Logo from Michael Evamy’s book Logo.
Sink It. Logotype for a golfing putting aid, I foresee my fathers next Christmas present…
Coca Cola. Can’t go past the classics.
The IBM logotype by renowned graphic designer Paul Rand.
Twins logotype, very clever.
How about you?
Do we share any favourites? What other logotype designs do you like?