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Logos not for the colour blind

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colour blind logos

For anyone not familiar with these patterns, they are used to test peoples vision for colour blindness. The Dennis Murphy ( number 2 ) logo especially is nearly exactly what a real test pattern would look like, right down to the colours used.

Anyone with normal colour perception will see an orange M amongst the green dots, while the 8% or so of people with colour blindness will see only a ball of dots. The M would not be visible.

What do you think?

Quite a move to exclude 8% of the population from ever truly seeing your logo. Either that or quite an oversight.

1. Colorblind Chameleon – Bill Gardner Self Promotion. 2. Range for Dennis Murphy. 3. Pearpod for Razoo. 4. Cricket Design Works for Creme Cafe.

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What do you think?


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My name is Andrew Keir, I am a graphic designer and brand identity consultant working with clients around the world.

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© 2011 Andrew Keir. Branding, identity, logo, and graphic designer. Keysborough, Melbourne, Victoria.