Amazon.com, everything from A – Z while putting a smile on your face.
Baskin Robins 31 flavors slogan incorporated into their logotype.
Elettro Domestici‘s logo is a great use of negative space. A simple power plug forming the companies initials.
Big Ten was originally a conference involving 10 American universities. When an 11th university joined, this clever adaptation was made to include them.
Each piece of the Eight logo is made from cropping the same character.
Logo Review‘s tick of approval.
Fashion Centres extra button hole to form an F.
Packaging company Pakuy‘s logo features a broken down box forming a P.
Finally the Gotham Books logo forming the Empire state building in New York.
What are your thoughts?
Some are less subtle than others, but all are clever designs which deserve a mention.
Which is your favourite logo design? Do you know any other great logos with hidden symbols?