Logos convey meaning

When talking about good logo design the Nike logo comes up time and time again. For every comment of praise however there is more often than not one of criticism.

It’s just a tick, People only use it as an example because the brand is successful and the ever popular I’d have charged $50 to design that logo.”

As it happens, there’s much more to it than that.

The name Nike refers to the Greek winged goddess of victory, the so called “tick” is in fact a stylized representation of these wings and expresses movement, as well as the ambition and desire for victory which are as bigger part of the brands culture and image as the logo itself.

Still just a tick?

Or is the message plain to see? Even if you didn’t know the history of the logo, the message was probably still getting through. What do you think?