If you follow logo design you’ve probably seen more than 1 blog about Pepsi’s latest branding ( 11 rebrands so far… ) receiving a lot of flak, while Coca-Cola manages to regularly produce something fresh time and time again while maintaining their one and only logotype.
The below time line shows Pepsi’s 11 re-brands over the last century, while excluding a few tweaks, Coca-Cola’s logotype has served them for over 100 years.
Personally i think 1991 was about perfect, and Pepsi should have stopped there. Below are their classic cans which anyone would recognize, while their latest rebrand is quite a swing and will take some time to sink in.
Will your logo stand the test of time?
I doubt I’ll be here in 100 years to see if my personal logo design still works, but I’m confident it will serve me to the end. How about yours?
P.S. You might have seen a similar time-line floating around without the earliest Coca Cola logos, this wasn’t quite correct. Thanks to Brand New for the compiling all the facts.