Adam from Performance Sails Brisbane contacted me to design the first logo for his sail manufacturing and repair workshop.
The brief was simple, a minimalist logo design suggestive of the quality of the work and the performance of their products that could be reproduced on a variety of difficult substrates, sailing canvas, ship hulls etc.
A single sail was chosen placed at the far side of the horizon suggesting speed and surpassing their competition. The decision was made to use black only ( shown in reverse above ) for consistency when reproducing the logo on a variety of substrates as previously mentioned.
Here are half a dozen sketches of some of the alternate ideas.
a : ship with branded sails.
b : stylized mast/sail and boat to form PS monogram.
c : filled and flapping sails forming capital letters.
d : pointed anchor/arrow tying sailing/movement together.
e : waves underlining sails.
f : stylized mast/sail for capital P and italic logotype.
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