Logo design for Performance Sails

sailing logo design

Adam from Performance Sails Brisbane contacted me to design the first logo for his sail manufacturing and repair workshop.

The brief was simple, a minimalist logo design suggestive of the quality of the work and the performance of their products that could be reproduced on a variety of difficult substrates, sailing canvas, ship hulls etc.

A single sail was chosen placed at the far side of the horizon suggesting speed and surpassing their competition. The decision was made to use black only ( shown in reverse above ) for consistency when reproducing the logo on a variety of substrates as previously mentioned.

Here are half a dozen sketches of some of the alternate ideas.

sailing logo design

a : ship with branded sails.
b : stylized mast/sail and boat to form PS monogram.
c : filled and flapping sails forming capital letters.
d : pointed anchor/arrow tying sailing/movement together.
e : waves underlining sails.
f : stylized mast/sail for capital P and italic logotype.

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I’m available for branding and identity design work including logo design, stationery and other printed media, packaging & point of sale materials, website design and more…

If you would like to work together or if you need a quote for your graphic design project, please contact me here.

If you have any questions, want to discuss your project before submitting a design brief, or just want to say hello, please feel free to contact me. I’m always happy to have an obligation free chat.

I hope to hear from you soon.

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