Logo design for Performance Sails
Posted July 7th, 2009.
Adam from Performance Sails Brisbane contacted me to design the first logo for his sail manufacturing and repair workshop.
The brief was simple, a minimalist logo design suggestive of the quality of the work and the performance of their products that could be reproduced on a variety of difficult substrates, sailing canvas, ship hulls etc.
A single sail was chosen placed at the far side of the horizon suggesting speed and surpassing their competition. The decision was made to use black only ( shown in reverse above ) for consistency when reproducing the logo on a variety of substrates as previously mentioned.
Here are half a dozen sketches of some of the alternate ideas.
a : ship with branded sails.
b : stylized mast/sail and boat to form PS monogram.
c : filled and flapping sails forming capital letters.
d : pointed anchor/arrow tying sailing/movement together.
e : waves underlining sails.
f : stylized mast/sail for capital P and italic logotype.
What did you think?
Feedback is welcome as always.
