Logo design for Frans Cafe

Located in Sydney, Fran’s cafe specializes in organic food and healthy snacks. A clean, fresh logo design was desired to convey the healthy lifestyle Fran subscribes to and promotes through her business.

Being a cafe, obviously coffee came to mind when developing logo ideas. In the end these options were set aside as natural food and health is Frans focus. The above clean, modern logotype was chosen with a simple sprig to better represent the overall feel of Frans.

As always, here is a page of alternate ideas explored.

a : leaf as “cup” and saucer.
b : torn leaf for F of frans.
c,d : flower / leaf used in place of a.
e,f,g : growing plant used as a letter
h,i : a leaf used as steam from coffee cup.
j : the negative space from curls of steam creating a leaf.

What do you think?

Comments are welcome as always.