Located in Sydney, Fran’s cafe specializes in organic food and healthy snacks. A clean, fresh logo design was desired to convey the healthy lifestyle Fran subscribes to and promotes through her business.
Being a cafe, obviously coffee came to mind when developing logo ideas. In the end these options were set aside as natural food and health is Frans focus. The above clean, modern logotype was chosen with a simple sprig to better represent the overall feel of Frans.
As always, here is a page of alternate ideas explored.
a : leaf as “cup” and saucer.
b : torn leaf for F of frans.
c,d : flower / leaf used in place of a.
e,f,g : growing plant used as a letter
h,i : a leaf used as steam from coffee cup.
j : the negative space from curls of steam creating a leaf.
Need a graphic designer for your project?
I’m available for branding and identity design work including logo design, stationery and other printed media, packaging & point of sale materials, website design and more…
If you would like to work together or if you need a quote for your graphic design project, please contact me here.
If you have any questions, want to discuss your project before submitting a design brief, or just want to say hello, please feel free to contact me. I’m always happy to have an obligation free chat.
I hope to hear from you soon.