Logo design for Figbird Design

Based in Adelaide, Figbird Design produces mixed media jewellery and decorative objects for the home with a specialty for upmarket limited edition and small run pieces.

Proprietor Susi got in touch with me for her new brand identity before the business’ expected expansion into interstate and international markets.

With a clean, simple and art deco feel in mind, the above custom wordmark was created, built from Paul Renners Futura Light. Note the custom g.

A stand alone icon was also an integral part of the design, the above icon will be used both as imprints in jewellery as well as trinkets, charms and other packaging and printed collateral. Simplicity was particularly important as the icon will need to be produced at small sizes in various metals.

Some sketches of alternate logo ideas as always:

What do you think?

Your feedback is appreciated.