Comments on: Logo design for Donaldson’s Jewellers http://www.andrewkeir.com/logo-design-for-donaldsons-jewellers/ Logo design, branding, business card, flyer, brochure and graphic design portfolio. Brand identity and graphic designer working worldwide from Melbourne. Wed, 25 Jan 2012 08:59:38 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Andrew Keir http://www.andrewkeir.com/logo-design-for-donaldsons-jewellers/#comment-2051 Andrew Keir Thu, 19 Nov 2009 09:00:51 +0000 http://www.andrewkeir.com/?p=1551#comment-2051 Hi Tom, I see your thoughts on books Tom, if only I could show the logo printed in its metallic pantone, it would be immediately clear. I did render a version with rounder corners for the rings but it didn't look right, as the logo is use only in print we felt the rings were obvious using the more realistic shape. Thanks for the input. Hi Tom,
I see your thoughts on books Tom, if only I could show the logo printed in its metallic pantone, it would be immediately clear.

I did render a version with rounder corners for the rings but it didn’t look right, as the logo is use only in print we felt the rings were obvious using the more realistic shape. Thanks for the input.

]]> By: Tom http://www.andrewkeir.com/logo-design-for-donaldsons-jewellers/#comment-2040 Tom Wed, 18 Nov 2009 21:52:51 +0000 http://www.andrewkeir.com/?p=1551#comment-2040 Personally, I would have played with the 'O's' in Donaldson, perhaps with off camber rings with obvious diamond settings. As it stands now, the logo didn't pass my first test... I stumbled here, looked at the logo, and I didn't immediately know what the business did. In fact, my first thought was books. Not to slam it completely, good font choice. Personally, I would have played with the ‘O’s’ in Donaldson, perhaps with off camber rings with obvious diamond settings. As it stands now, the logo didn’t pass my first test…

I stumbled here, looked at the logo, and I didn’t immediately know what the business did. In fact, my first thought was books. Not to slam it completely, good font choice.

]]>