Comments on: Logo design for Donaldson’s Jewellers

By: Andrew Keir

Andrew Keir — Thu, 19 Nov 2009 09:00:51 +0000

Hi Tom,
I see your thoughts on books Tom, if only I could show the logo printed in its metallic pantone, it would be immediately clear.

I did render a version with rounder corners for the rings but it didn’t look right, as the logo is use only in print we felt the rings were obvious using the more realistic shape. Thanks for the input.

By: Tom

Tom — Wed, 18 Nov 2009 21:52:51 +0000

Personally, I would have played with the ‘O’s’ in Donaldson, perhaps with off camber rings with obvious diamond settings. As it stands now, the logo didn’t pass my first test…

I stumbled here, looked at the logo, and I didn’t immediately know what the business did. In fact, my first thought was books. Not to slam it completely, good font choice.