Logo design for Donaldson’s Jewellers
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Donaldson’s Jewellers located in Coughs Harbour specialises in engagement and dress rings, as part of a revamp to their business John & Cheryl recently contacted me to design a new logo and business card for them.
Previously their business card consisted of a photo of maroon silk cloth with no real logo to speak of. Since John and Cheryl specialise in rings it was decided this had to feature in their new logo design.
The final logo design selected is the silhouette of 3 rings as shown above. Unfortunately the true result can’t be seen on screen, though the business card is printed in Pantone metallic gold 871 against a black background with a matte varnish for a silky, elegant look and feel. Some alternate ideas were…
What are your thoughts?
Do you feel this logo design is effective? Would you have done anything differently? Your comments are always appreciated.
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Personally, I would have played with the ‘O’s’ in Donaldson, perhaps with off camber rings with obvious diamond settings. As it stands now, the logo didn’t pass my first test…
I stumbled here, looked at the logo, and I didn’t immediately know what the business did. In fact, my first thought was books. Not to slam it completely, good font choice.
Hi Tom,
I see your thoughts on books Tom, if only I could show the logo printed in its metallic pantone, it would be immediately clear.
I did render a version with rounder corners for the rings but it didn’t look right, as the logo is use only in print we felt the rings were obvious using the more realistic shape. Thanks for the input.