Logo design for Allioop

Allioop is a clothing outlet offering premium brand seconds at reduced costs. Designed for propriety Alicia, the logo strives for a balance between the elegance of the brands and the in-and-out bargain style shopping the store provides.

Pieces of thread, stylized women’s figures and outfits, a variety of logotypes and various other ideas where explored before finalizing the above, a handful of alternate ideas I explored during the project are shown below.

What do you think?

Your thoughts are appreciated.