From time you time you invariably come across logo designs which to some extent resemble others, ranging from minor similarities to blatant rip-offs.
Some similarities are of course, unavoidable. There are only so many colours, shapes and styles and when distributed across millions of logos they are bound to repeat themselves.
Depending on who and where the duplicate is, discovering your logo design has a duplicate might not be an issue at all. If you run a restaurant in Australia and find one in England with a similar logo design, customers obviously aren’t going to get you confused and go to the wrong one… but what about these?
The first image shown in this post is of course the iconic logo design for the London Underground, designed in 1917 by Edward Johnston (refined from the original 1908 mark). I think you’d be struggling to call these two, Scooter Central and Frost Design, anything but direct copies.
I’m particularly surprised at Vince Frosts decision to use the mark, as his internationally renowned studio does great original work. I’d love to know the rationale for copying such and iconic and recognisable design. I wouldn’t want the first thing potential clients see to be a copy of another design they know.
I’ve also seen the mark used for a candy store, a Japanese clothing store, a meat company and a few other places I can’t recall specifically.
What do you think?
Why you’d directly copy something anyway I’m not sure, let alone something as recognizable as this. Perhaps I’m being overly critical but when I look at these all I see are copies, how about you?