Everyone loves New York’s logo design

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i love new york logos

Charles Caleb Colton once said “imitation is the sincerest form of flattery”, if this is true then the I Love New York logo design is a clear favourite. Designed in 1975 by Milton Glaser, the logo has since been adopted for everything from shirts to foreign cities.

new york art
Amandine Allessandra loves Bodoni. She’s got good taste.

frankston logo design
The city of Frankston, south of my home town of Melbourne.

greenheart logo
This logo was previously created for an environmental campaign for Brisbane City. There was however a lot of huffing and puffing from New Yorks legal representatives over the use of the logo, I’m not sure if it was ever used.

north carolina logo
I believe this is for a North Carolina t-shirt company.

Who doesn’t?

arabic logo
I Love NY in Arabic, as worn my Robin Williams at the 2003 USO show.

new york moustache logo
typography logo design
san fran
One for advocates of Americas east coast, San Francisco.

i love new york web 2.0
Now I know this is awful but I thought I’d include it for thoroughness. See more Web 2.0 logo designs compared to there originals, here.

The following are all official logos of the 2003 I Love New York campaign run by The Empire State Development Corporation. The logos design by Saatchi and Saatchi each various elements of New York City. Culture, the seasons, shopping etc.
new york adventure
new york autumn
new york logo
new york culture logo design
family logo design
new york fine art
heritage logo design
new york history
military logo
i love new york logo design
new york retreat
scenic logo design
new york shopping
sports logo
spring summer logos
water logo
new york wine
winter logo
i love new york logo
Last but not least, the original.

What do you think?

The original I love NY logo is great, obviously a popular design. I can’t say that I’d ever use the design for anything myself, but it’s interesting to see the adaptations.

5 thoughtful comments on “Everyone loves New York’s logo design”

  1. Ted Thompson says:

    Great article and now I know when the original logo was designed and by who! Many thanks Ted.

  2. Andrew Keir says:


    Glad to be of assistance. p.s. I love that picture of Knaresborough on your website, looks like a beautiful place.

  3. Daniel Rose says:

    Interesting article Andrew. I saw an interesting variant on the traditional I (heart) NY logo today: NY (heart) me. I thought it stood out among the hundreds of similar logos out there.


  4. Andrew Keir says:


    There are plenty of similar logos out there, that’s for sure.

  5. Robert says:

    I love the “I love BNE” sticker, in fact I have one on my letterbox ;) I really think the heart icon looks great in green, as opposed to the usual red.

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