We have a very specific routine when my partner and I go shopping.
Step 1: Compile shopping list.
Step 2: Plan the most efficient route around the grocery store.
Step 3: Get distracted by the labels and packaging design and abandon her in favour of browsing the isles.
Green & Blacks Organic Chocolate label design provided the most appealing distraction this week.
Hazelnut & currant, and ginger.
Cherry, and raisin & hazelnut.
Milk, and Maya gold labels. The Maya gold
70% and 85% cocoa content.
White, and almond flavours.
Finally mint, and butterscotch.
What do you think?
I rarely even eat chocolate, but I had to buy a few.
I’ve had that chocolate. It isn’t any better than other similar chocolate, but it was the packaging that made me buy it, too.
Shanna,
Nope, the chocolate itself isn’t all that amazing. The packaging design is certainly doing a good job though.
Ha ha. I have to admit, I do buy products based on their designs. Something I mentioned to my graphic design teacher and he said he does the same. I guess that goes to show that you know you’re a graphic designer when….