Founded in 1899 by a group of investors, most noticeably Giovanni Agnelli, Fiat manufactures automobile and railroad vehicles and also made tanks and aircraft during WWII.
With factories in Italy, Brazil, Argentina and Poland, as well as joint ventures in half a dozen other countries Fiat is currently the 6th largest car maker in the world.
Having sported more than a dozen distinct logo designs over the last century, the only consistent feature throughout has been their signature “A”. Show here is a brief history of the Fiat logo evolution.
What do you think?
I’ve never been a fan of the Fiat typography, I know the “A” is a key characteristic of the logo, but when viewed at a distance ( like while driving for instance… ) it always struck me as FIRT.
Thanks to Wikipedia for the Fiat company history.