Namics is a web design, development & IT company based in Germany. After seeing their new wordmark, a near paragraph of text set in Arial, I didn’t think much of it. As I read on however, their branding took an interesting twist.
Created by design firm Heads, Namics’ new branding is “real time corporate identity”, a dynamic design ranging from a single word to billboard size bodies of copy.
What do you think?
At a glance the logo design alone might seem very dull, overall though I think the execution and especially the idea behind the branding are excellent.