I'm a graphic designer from Melbourne with a passion for logo design, brand identity, web and print, working worldwide.

If you follow logo design you’ve probably seen more than 1 blog about Pepsi’s latest branding ( 11 rebrands so far… ) receiving a lot of flak, while Coca-Cola manages to regularly produce something fresh time and time again while maintaining their one and only logotype.

The below time line shows Pepsi’s 11 re-brands over the last century, while excluding a few tweaks, Coca-Cola’s logotype has served them for over 100 years.

Personally i think 1991 was about perfect, and Pepsi should have stopped there. Continue reading...

So you have a bold colourful logo design and you display it with pride. Your logo also works well in black and white, as every logo should.

I believe a logo needs to work beyond these simple applications. A good logo must work, as apple strudel.

I’m joking obviously. Seriously though, give me a free hour and this is what you get, my personal logo stuffed full of apple and wrapped in pastry. I’ll admit the grey pastry doesn’t look terribly appealing but I promise it tasted good. Continue reading...

Double entendre’s, sexual innuendo, losses in translation and sign malfunctions, brand identities have it all.

Here’s a little collection of logo blunders from across the internet starting with this little gem. Need a sexually transmitted disease? Now you know who to call. Continue reading...

Each year trends come and go in many areas and logo design is no exception. Previously favored minimal logos are seemingly on the decline, while Web 2.0 and especially vivid colours are all the rage.

Logotypes and prominently typographic marks are being used to convey precise messages while graphical elements are becoming secondary. Even previously conservative brands are taking on bold new identities.

Assembled here are 75 logo designs from 25 trends of 2009. The trends will almost certainly fade, but will the logos themselves stand the test of time?

Candy stripes

Circulative

Continue reading...

Below is a small collection of great logos featuring hidden symbols. Some are less hidden then others, but all are clever designs which deserve a mention.

Amazon.com, everything from A – Z while putting a smile on your face.

Baskin Robins 31 flavors slogan incorporated into their logotype.

Elettro Domestici‘s logo is a great use of negative space. A simple power plug forming the companies initials.

Continue reading...