It’s hip to be square.

After the logo design debacle for the 2012 Olympics, it looks like the games branding is back on track with these vastly improved candidate city logos.

A single, simple, recognizable mark is a great asset to any brand. To stand alone from any typography yet still successfully tell their stories is what makes a mark great.

Melbourne city gets a new logo design and brand identity.

Great logos aren’t designed to look good now, they are designed to last a lifetime.

Works well in black and white? Any logo design can do that. The real test… is pastry.