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Welcome! to my design portfolio and blog.

I'm a graphic designer from Melbourne with a passion for logo design, brand identity, web and print, working worldwide.

Feel free to contact me about your project or browse my blog.

Pepsi’s latest rebrand ( 11 and counting… )

Posted February 26th, 2009.

pepsi 2009 logo and branding

Well it’s that time again, Pepsi seem set to roll out yet another re-brand in response to the economic slowdown continuing “to pressure the North American liquid refreshment beverage category.”

I think that means fizzy drinks… and of course the re-brand has nothing to do with trying to top Coca-Cola’s latest effortsContinue reading...

The 50 dollar logo design experiment

Posted February 20th, 2009.

cheap logo design experiment

When looking for anything related to logo design you invariably come across a few budget logo design services. Half a dozen logos, unlimited revisions and only a few days turn around time, sounds too good to be true. Continue reading...

The benefits of sketching

Posted January 28th, 2009.

logo sketches

Sketching is an important part of any design project, sometimes we are tempted to jump straight into our design program with the first seemingly decent idea that pops into our heads and skip this important step.

Not the best idea. Continue reading...

Interview with Paul Rand

Posted January 15th, 2009.

In this half hour interview by Miggs B, legendary logo designer Paul Rand gives us a little insight into his philosophy on graphic design and the importance of the industry. We’re also shown a fraction of the development of some of his most iconic logo designs such as the IBM and Westinghouse logos. Continue reading...

The 2012 Olympics logo is ( insert expletive here )

Posted December 24th, 2008.

2012 logo design

If you’re a follower of logo design you’ve no doubt seen the… I’ll be kind and say controversial, logo design for the 2012 London Olympics. If not, behold!

A years work and 400,000 pounds later, the above logo is what the people at Wolff Olins have given us. Continue reading...

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© 2007 - 2010 Andrew Keir. Graphic designer available for brand identity and logo design, web and print. Based in Melbourne, Australia, working worldwide.