You might have read a month or so ago about Norway Posts recent re-brand, and while the new logo is fairly boring, the century of history now lost from the old logo is anything but.

Sensata, Latin for sense is a manufacturer of all manor of sensors and control systems. If printed in Braille the dots of the graphic element spell the word “sensata” for the reader. At a glance the logo is aesthetically pleasant, the idea makes sense ( no pun intended… ) and is admittedly quite clever. But how well does it really work?

If you’re interested in having me design your logo, business card or corporate stationery, but not quite sure what to expect, here is a quick overview on what to expect when working together.